QR Codes Explained

Published by jimojeda in Text Marketing on August 3rd, 2011 | No Comments »

QR (Quick Response) codes are those two dimensional barcodes that you will see cropping up all over the place. They are quirky, fun and very useful, best of all they are free and people with smart phones love them.

What happens is when someone with a smart phone scans them they immediately see the information hidden within the code which in this case is a link to my website.

Great for printing on laminate posters, T shirts, posters in windows etc.

If you are using QR codes then you had better make sure your website is optimized for mobiles!

Text Marketing Works

Text Marketing Works

Mobile Ready Websites

Since June 2010, there were 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage. Yet less than 1% of all businesses have a mobile-ready website. Chances are high that this includes your website.


Just because people can still view your desktop site with a mobile device, the user experience is degraded to such a point that many users will click away and go to a mobile friendly competitor. However big the device screen, viewing a PC Website requires scrolling left and right and up and down. However good the mobile connection, large images will be slow to load, and sites that use flash will not work on some handsets. Take a look at this comparison between a mobile friendly website and a normal desktop website and you’ll see the differences immediately:

A well listed, useful mobile website ultimately gives you the best chance of having local mobile device users find your business. It allows you to give your mobile users the information which they need while on the go. Include maps and driving directions to your place of business, click-to-call phone numbers, and information to entice your customers to contact you. Your mobile website will also serve as a destination to which you can send mobile marketing campaign respondents.

Contact Us Now To Have Your Mobile Site Built TODAY!

Why SMS Text Marketing?

Published by jimojeda in Text Marketing on August 3rd, 2011 | No Comments »

We’ve developed a text messaging system that will work like gangbusters for restaurants and many other types of businesses. It is simple, relatively inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today.

If you are currently spending money advertising, keep reading…

First, let’s run through a few stats. If they don’t make you realize the importance of mobile phones marketing your business, then I don’t know what will.

The growth in mobile usage over the last few years has been staggering. And the features now available on “smart” phones and other mobile devices such as iPads make mobile the most effective method of marketing!

In the US, over 96% of the population has a mobile phone! In fact, mobile is bigger than Google and Facebook… Combined!

91% of cell phone users keep their phone with them all day long.

97% of text messages sent are read within the first 5 minutes.

Inquiries from mobile users are 3 times more likely to result in a sale than inquiries from a computer!

73% of mobile phone users actually WANT to receive offers and coupons on their mobiles (most emails with the same offers would end up in the Delete folder!).

95% of SMS text messages are opened and read compared to around 10% of emails!

And TEXT marketing messages have a higher open and read rate than ANY other message delivery system… bar none!

At any given time, 46% of people on social media sites are accessing it through a mobile device.

Google says that 30% of all searches are now made on mobile devices. Given the earlier stat that mobile users are 3 times more likely to buy, you should sit up and take notice!

Hopefully a light bulb has just switched on in your head and you are beginning to see just how powerful a medium mobile is for marketing. If you thought the internet was big, this is set to completely dwarf it. And get this last statistic…

Less than 5% of businesses have used mobile in their marketing strategy!

Get a step ahead of your competition and implement a mobile marketing strategy right now!

Just imagine for a minute that you were one of the internet pioneers. It’s easy to say after the event, oh, I can’t compete on the internet. There are too many similar websites about. Well, you can compete on the internet, but you can compete even easier on mobile, because there is almost no competition!

Text Marketing Works

Text Marketing Works

Beating The Competition

Published by jimojeda in Text Marketing on August 3rd, 2011 | No Comments »

Text Marketing. It is simple, inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. The growth in mobile usage over the last few years has been staggering. And the features now available on smartphones make mobile the most effective method of marketing!

While it is becoming increasingly difficult to compete on the internet, mobile text (SMS) marketing is WIDE open. In fact less than 5% of US businesses currently use it at all. This gives savvy business owners who do use SMS a distinct advantage over their competition.

Get a step ahead of your competition and implement a mobile marketing strategy right now!

Just imagine for a minute that you were one of the internet pioneers. It’s easy to say after the event, oh, I can’t compete on the internet. There are too many similar websites about. Well, you can compete on the internet, but you can compete even easier on mobile, because there is almost no competition!

So I guess you are now thinking “that’s all well and good, but how do I actually go about using mobile for marketing?”
There are many options available to you and we will cover the most popular and effective methods here.

Just as internet marketers will (or should) tell you “the money is in the list”, the same can now be said about mobile marketing. The only difference is that instead of collecting names and email addresses, you are collecting mobile phone numbers.

In fact, it’s EASIER to do this on mobiles than on the internet!

You’ll have seen messages like “Text DISCOUNT to 88100 to receive 25% off…..”. What these “savvy” marketers are doing is building a database of the mobile numbers of people interested in their product or service. You can do the same and it’s not as hard – or expensive – as you might think.

Let’s take an example of a beauty salon.

Bookings are down and the next month is looking a bit bleak!

What if you could send a quick text message to all of your existing customers saying “Quote code XYZ when you book before dd/mm/yy and get a free manicure with every hair styling”

Do you think that might bring in a few extra customers? Of course it would.

And it’s easy to set up. All you need to do is hand a card to customers when they pay, and the card might say something like “Text BEAUTY to 88100 to receive special offers and discounts”. Simple, and most people will go ahead and text the message. Everyone loves a discount!

Text Marketing Works

Text Marketing Works

Text Marketing Case Studies

Published by jimojeda in Text Marketing on August 3rd, 2011 | No Comments »

Dunkin Donuts SMS Text Message Campaign:

Dunkin’ Donuts wanted to entice high school/college age students in the Boston area to try their hot lattes. They used text message marketing to drive in-store redemption of $0.99 small hot latte mobile coupon in the month of October. The SMS offer was sent to 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning. In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how to help consumers redeem the SMS coupons.

Results:

The targeted WAP and SMS messaging coupled with radio created a 21 percent increase in store traffic and redemption of the mobile coupon. The SMS message promoted the viral element of the coupon. This proved to be a very beneficial aspect of the campaign, in that 17 percent of participants forwarded or showed the message to a friend. In the research subsequent to the campaign, 35 percent considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts.

IHOP SMS Text Marketing Case Study

IHOP is connecting with consumers using SMS Text marketing. Consumers are encouraged to opt-in for a free short stack of pancakes.

Calls to action are publicized in Money Mailer direct mail pieces. Consumers are asked to text the keyword IHOPFREE to short code 686868.

IHOP is seeing a 10% mobile coupon redemption rate.

“I look at cell phones & text messaging – it’s the most widely used communication method,” Mr. Santana said. “There’s a low cost to get in, it’s easy to execute, it reaches a wide variety of people & to me that was the homerun of the program.

“The offer that we chose to do, I think it is a very powerful offer,” he said. “You have to start with something like that – once you get them in, you obviously have to wow them with your service.”

IHOP initially sent out weekly coupons, but found that sending texts four times a month was too often. IHOP has since cut back to two messages a month.

IHOP sends its Mobile Text Coupon offer earlier in the week when business is typically slower in order to get customers in mid-week.

IHOP also sends texts to offer a free dessert, getting consumers to come in for a dinner instead of a breakfast.

IHOP is currently working with Money Mailer, which helped them with their SMS text campaign. Mr. Santana is currently working with Money Mailer on a campaign for his Dunkin Donuts franchises.

Mr. Santana will also incorporate mobile marketing for Sonic.

“SMS gave me the opportunity to get more people in the restaurant,” Mr. Santana said. “I consider myself a mom-and-pop business & for anyone that wants to market themselves, SMS text is an efficient, low cost method.

“I’ve done billboards & this is really the most cost-effective way to reach consumers,” he said. “We haven’t really had a large number of people that have opted out of the program – 90% of the people that opt-in to the program, stay in.”

Successful campaigns
Money Mailer optimizes direct marketing results through integrated shared mail, one-to-one, & interactive solutions. The company worked with IHOP on its SMS campaign.

According to Money Mailer, mobile has been the best channel to extend advertiser’s coupon reach.

Steven Gray, COO of Money Mailer reports, “We’ve seen successful mobile campaigns – we’re consistently seeing conversion rates being 15-20%.”

“Mobile Coupons are one of the number one things that consumers are looking for with their mobile phone,” he said. “There is a commitment to mobile & a long-term focus to make this viable.

“At the end of the day, you are investing the opt-in database long term – that’s something that we continually strive for.”

Mobile marketing advantages
There is an increasingly attractive ROI, higher level of engagement & interaction controlled by the consumer with mobile.

The mobile phone is always on, always at hand & includes a built-in mechanism.

Additionally, mobile easily integrates into existing traditional marketing channels, like print & offers compelling campaigns with value the consumer understands.

You can mobile-enable & optimize your traditional marketing, especially print advertising.

For a successful campaign, brands should begin with SMS Text messaging, then build a mobile site & continue with other integrated mobile marketing initiatives.

IHOP suggests there are several keys to a successful mobile program, including commitment to promote campaigns, a trained staff, use of all media for call-to-action, relevant & valuable offers, respectful message frequency with no more than 4 campaigns a month.

“I think that the system that we’re currently using, it works very well for us,” Mr. Santana said. “I actually encourage people to send offers to their friends, even if they aren’t members.

“You obviously have to pick the right message that you want to send out & be comfortable with what you’re giving away,” he said.

Pizza Hut Text Marketing Case Study

Pizza Hut ran a Text Campaign during April 1-29, 2009 offering “Pizza for a Year”. Pizza Hut wanted to make its pizza & pasta dishes stand out among other brands. Pizza Hut’s target audience were consumers between the ages of 18-35.

The strategy was to quickly build a database using television. Fox ran the television spots promoting the shortcode & keyword with the call to action.

Coupling SMS text & great prizes, such as the first prize of free pizza once a month for a year & a second prize of chicken alfredo. Other prizes included Pepsi or a large pizza for forwarding to friends.

Friend-forwarding was also used to further drive participation & put individuals in control of their ability to win prizes, taking the element of luck out of the equation. By forwarding the text to five friends, they received a free two-liter of Pepsi & by forwarding to 10 friends they received a free large pizza.

Pizza Hut received over 12,000 entrants in the first two weeks & more than 3,000 texts during the commercial alone. The rest of the entrants were driven by the friend-forwarder.

The combination of a great prize – free pizza for a year – combined with other compelling consolation prizes that are easy to attain – free two-liter soda or large pizza for forwarding – with the use of mobile phones led to tremendous participation numbers.

Pizza Hut did not realize how popular & successful the friend-forwarding would be, with participation numbers much higher than anticipated

5 Powerful Ways to use QR codes

Published by jimojeda in Mobile Marketing on July 31st, 2011 | No Comments »

QR Code AdvertisingHaving a business is not easy especially if you are in a place where there a lot of competition and you have low budget for advertising. Typically, businesses do not succeed much without customers and customers will not be aware that your business exists without promotion and advertising.

In the field of business management, you will obviously hear the term “QR codes” in many strategic planning for service and product promotion. If you are new in the field, you might be wondering what is a “QR Code” and what good can it do for your business.

QR codes (Quick Response codes) are two-dimensional codes that can be read by QR barcode readers on mobile devices. QR codes appear as black modules put into a specific order in a square – like model in a white background. QR codes contain information about your business in text or URL link.

The code is initially made to decode contents and provide INSTANT information about a certain product or service. Mobile phone users can scan QR codes and immediately be directed to your website, your coupon, your online video, or to a personal message from you – and many other options.

Quickly becoming popular in Japan a few years ago, QR codes were used to track parts of automobiles during manufacturing. However, due to the possibilities of the Internet, QR codes are now used to introduce new marketing strategies that provide additional customers and higher ROI to business owners.

Listed below are five examples of how to use QR codes effectively to help your business:

1.Social Platforms

Due to the popularity of social media, your QR codes can be attached to your web pages or social media profiles such as Facebook. That way, users can scan through the code and be directed to the information you want to get across.

2.Business Cards

You can have QR code added to your business card to direct customers to your business website or promotional offer. If you want them to simply be directed to your website, you can set-up the QR code to do so. If you want them to simply be provided with a promotional offer, you can set-up the QR code to do that as well.

3.Packaging Products

If your business involves sending packages to your customers, you can use QR codes to take customers to online guides and presentations about using your product. Or you can send them to a customer manual that will give them tips on using the product.

4.Press Releases

Online press releases are one of the best ways to gain online visibility for your business. However, this visibility is intensified with inclusion of QR codes in your press releases. After being intrigued to learn more about your business after reading your press release, the viewer can simply scan your QR code with their mobile device to be taken to your website for more information.

5.Include on All Printed Advertisement

QR codes are great for branding your business and creating awareness. You’ve probably noticed that more and more businesses are using QR codes on their flyers, postcards, billboards, t-shirts, coffee mugs… pretty much all of their marketing materials. The powerful idea behind this is that once the user scans the QR code, they can instantly gain access to whatever information you want them to have.

The possibilities are endless!

3 Benefits of Using QR Codes in Your Business

Published by jimojeda in Mobile Marketing on July 31st, 2011 | No Comments »

QR Codes For BusinessBig companies today are using the power of QR Codes as part of their marketing strategy. Quick response codes (QR codes) were first utilized in Japan used in tracking down parts of their automobile during manufacturing. Today, the QR codes are gaining popularity all over the world.

QR codes are patterned codes in arranged in squares generally with a white background. QR codes are embedded with data and information that can be immediately exposed with just one click of a mobile phone. Businesses can use QR codes to promote coupons, special offers, and discounts. They can also use them to build a mobile list of subscribers. They can also be used to direct people to your website, online video, or Facebook Fan page. The possibilities are unlimited.

Although, QR codes are very becoming more popular today, there are still some businesses that are not aware of the powerful benefits of using QR codes. Since they don’t know about the benefits, they’re missing out on all of the potential business that this cutting-edge technology can produce.

Here are other benefits you can get from QR codes:

a.No Reprints

QR codes do not require re – printing of your advertisements and promotions thus reducing your printing expenses. People can simply click on the QR codes provided to view information they need about the product. They can click the code anytime they want to retrieve the information.

b.Build Customer Excitement

Providing QR codes in your products increases excitement because people are curious about what information is hiding behind your QR code. Now, they can instantly retrieve the information embedded in your QR codes. Clicking those codes facilitates feeling of thrill and instant gratification, which is great for business.

c.Prompt Response

From the name itself “quick”, your clients do not have to wait long for additional information about the product. No longer do they have to wait until they get home to look at your website to get the information they want. QR codes facilitate immediate access to information about your business, products, and services.

Relevant facts acquired from QR codes facilitate convenience for the end-user when it comes to getting more information about your business or offer. You can also use QR codes to conduct surveys and customer feedback about your product or service.
Although they are still considered “new” technology, QR codes are quickly gaining popularity across the world when it comes to promoting, branding, and marketing businesses.

7 Reasons You Need to Mobilize Your Business Today

Published by jimojeda in Mobile Marketing on July 31st, 2011 | No Comments »

There are a lot of new and exciting marketing strategies formulated every day in an attempt to penetrate into the public’s interests. One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular cell phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.

Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI. The most popular forms of mobile marketing today are: mobile-friendly websites, SMS text message marketing, and QR (Quick Response) codes.

You may be wondering why everyone is hopping on the mobile marketing bandwagon…

This should help clear it up:

1.Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.

2.There are approximately 4 BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.

3.Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use SMS Text Message Marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.

4.Americans today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.

5.In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.

6.By 2014, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.

7.According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 600 million active users, so that means that 1/3 of them are using their mobile devices to access Facebook!

These facts indicate the serious impact that mobilizing your business will have on your sales, profits, and ROI over the coming months and years.

Why Use Mobile Coupons in Your Business?

Published by jimojeda in Mobile Marketing on July 31st, 2011 | No Comments »

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing materials.
On the other hand, mobile marketing coupons offer the same benefits as paper coupons, but with less overhead costs and expenses.
In addition, coupons via SMS have a high rate of redemption compared to traditional coupons.

Most Americans own cellular phones and many of them, or perhaps most of them, always carry their mobile devices with them. Therefore, your SMS coupons are likely to be read by consumers just minutes after your send them out.

To understand mobile marketing coupons, refer to the name itself. It is one effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon. Your campaign will be easily received without having to scan on papers and wait for magazine issues. Unlike the traditional paper coupons, mobile coupons are not easy to lose and maintain dignity in redemption.

By far, redemption rates for SMS is higher than paper coupons because they are easier to claim as most people always have their mobile phones with them. This convenience alone is a contributing factor to the success rate of mobile coupon redemption.
Another thing is that, SMS text coupons are more convincing thus increasing the rate of your sales. As reports show, coupons sent via text appeals to more customers compared to the paper ones. Mobile coupons are more talked about and shared by many people.

If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too. Now, you have easily added even more people to your mobile list without doing any extra work.

Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.

Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.

Why Your Business MUST Have a Mobile Website

Published by jimojeda in Mobile Marketing on July 31st, 2011 | No Comments »

No matter what business niche you are in, times are tough these days when it comes to getting ore sales and increasing profits. Businesses are forced to utilize strategies that can reach their potential and existing customers both easily and affordably.
With the amazing popularity of mobile phone devices, business cannot afford to overlook mobile marketing techniques and strategies. For instance, most mobile phone users now use their phones to surf the web. However, most businesses still do not have a “mobile-friendly” website.

Traditional websites are built to be viewed on a computer screen instead of a small mobile phone screen. So viewing a traditional website that has not been “mobilized” on a mobile phone is almost impossible. You have to scroll all over the place just to find the information you’re looking for due to the limited space.

In fact, most “non-mobilized” websites don’t even load at all on mobile devices. Most people use their smart phones to search for local businesses while out on the go. As soon as they hit a website that they can’t navigate or use, they quickly exit the site and move on.

Can you start to see how companies are missing out on some SERIOUS business by not having mobile-friendly websites?
Here are a few other reasons your business MUST have a mobile website:

Portability and Accessibility

Compared to a desktop or a laptop, mobile phones can be taken anywhere people go at any time of the day or night. In fact, most people keep their cell phones within reach at all times. Not only that, but people are using them more than ever to surf the web. If you want to get noticed easily and maintain the proper mobile presence, a mobile website is the perfect place to start.

Mobile Search

Most smart phones today are equipped with applications that assist in convenient online search resources such as Google and Yahoo! Your business can easily be found when people search for products or services such as yours from their mobile devices. However, that visibility is useless if they click to get to your website and can’t find the information they need because your website won’t display properly on their phone.

Localization

Mobilizing your website is the perfect way to help your local customers find you. Mobile websites have to be smaller than traditional websites, which means you have to limit the amount of content you put on them. So it’s important to only put the information your visitors need while visiting your website from their mobile devices. Most people on the go are looking for your phone number, directions to your establishment, or your services list. So make sure these things are readily available and easily accessible on your mobile website.

Mobile websites can drastically increase the number of potential customers who are exposed to your business without spending a bunch of extra money on advertising.

© Team SMS Pro
Google+